China Plant Based Foods Alliance (CPBFA)
One of the first professional trade group to represent plant based food sector in China.
A joint effort of the State Food and Nutrition Consultant Committee (SFNCC), Advisory Committee on Nutrition Guidance (ACNG) of China National Food Industry Association
China National Dietary Guidelines encourage Chinese consumers shifting toward a plant-based diet.
The Government planning to cut back on meat consumption in half by 2030, not just for health and the environment, but also due to concerns for animal welfare, risks to workers, and antibiotic resistance.
The alliance will promote alternatives to animal ingredients and products to meet consumer interest and demand. Combined with the rising demands of conscious consumers, the Plant Based Food Alliance will help shift public policy towards a better, more sustainable food system.
We have collaborated with many plant-based food R&D, public institutions promoting the benefits of plant based diet among the media, government bodies and policy makers here in China.
Align China’s business growth policy for food and farming with health and sustainability including supporting innovation and growth of a more diverse range of plant- based protein options.
Being the leading think tank with policy influencing capacity across the region, we have excellent relationships with regulators, leading journalists and food innovation sector.
We educate government bodies, policy makers, grant- making institutions about the benefits of plant based foods, putting plant based food and agriculture center- stage in strategies to meet climate change agreements and sustainable development goals.
Real Advocacy Power
The PBFA advocates for plant-based ingredients, food and beverages, closely monitoring and thoughtfully influencing the legislative and regulatory environment. In addition, we facilitate our members’ communications with policy makers allowing them to tell the real story, its positive impact on businesses, economic, environment, people’s lives and innovation. PBFA acts to capitalize on opportunities and minimize threats to its members. Input from members about key issues that affect them helps the PBFA focus its advocacy efforts.
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